A SWEET SPELL: BEARD PAPA'S MASHLE: MAGIC & MUSCLES
Beard Papa’s, the cult-favorite Japanese bakery beloved for its airy cream puffs, is casting a spell with its latest collaboration. Partnering with Mashle: Magic and Muscles, this limited-edition collection blends anime magic with dessert perfection. Launching January 15, 2025, this is the treat-filled crossover you didn’t know you needed.
The Enchanted Lineup
Inspired by the characters of Mashle: Magic and Muscles, each cream puff is a bite-sized masterpiece:
Mashle Puff: Classic vanilla custard crowned with whipped cream and powdered sugar. Simple, iconic—just like Mash.
Lance Puff: A blue-hued white chocolate éclair with decadent chocolate cream inside.
Finn Puff: Bright yellow-striped éclairs filled with silky chocolate cream.
Lemon Puff: A zesty lemon crumble shell with strawberry cheesecake filling.
Dot Puff: Strawberry crumble meets strawberry cheesecake for a bold, sweet kick.
The pièce de résistance? The Mashle Box Set, featuring all five puffs in one magical collection.
Merch to Match the Magic
This collab goes beyond cream puffs, offering exclusive collectibles perfect for anime fans:
Mashle x Beard Papa’s T-Shirt: A wearable tribute to this limited-edition lineup.
Acrylic Standee: Free with the Mashle 6-pack (while supplies last).
Tote Bag: Functional, stylish, and yours with a 12-pack in February.
A Magical Collaboration
Mark Nathan, Beard Papa’s Marketing Director, says it best: “This partnership celebrates the fun and flavor of our brand while connecting with anime fans in a fresh way.”
Ready to indulge? This limited-edition collection is available at participating Beard Papa’s locations across the U.S. through February.
Visit, Taste, Collect
Whether you’re here for the cream puffs, the merch, or just a touch of Mashle magic, Beard Papa’s has something for everyone. Visit beardpapas.com, and follow @beardpapas on Instagram and @beardpapasofficial on TikTok for updates.
Get ready to make dessert—and your fandom—extra magical. ✨
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